Every piece of work that we do, we want to make sure that you can measure the results in whatever way suits your needs and business. It’s one thing to say what we can do for you, but another thing to be able to prove this for you.
We look at every piece of work in 3 ways:
- Will it be worth it for the business we are working with?
- Is it the right thing for us to help with?
- What will success actually look like?
Once we’ve addressed the first two questions to make sure it’s right for you and us, we will then agree at the outset what success will look like. We look at one of two measures – Return on Investment or Return on Expectation. Whatever we do, if we can decide what the tangible result needs to be, then we can work to this to ensure it is achieved.
It is really important to be able to clearly prove the impact on the business and this can’t be left until the end, so starts very early and continues throughout. We work in true partnership with you to achieve this and agree on it together, so it is fully understood and agreed by everyone.
If we are looking at Return on Investment measures, then we need clear data to benchmark against of where you currently are, where you would like to be (so what realistic success looks like) then finally the data measure of where you are now after we have worked with you and evaluated it. This could sometimes be 3-6 months after the event to see a real measurable difference, but we agree everything upfront so you are fully aware of the process and the timescales it will need. Return on Investment is a clear data measure that can show you the return on what you spent against the results you achieved.
If we are looking at Return on Expectations for you, then this is a different way of measuring the results, as they don’t rely on numerical data before and after, they can use a variety of sources to find out how people ‘feel’ about the outcomes. This can be qualitative data and use people’s thoughts and comments and can be based on feelings. Again, this approach would be agreed at the beginning so that everyone knows what to expect, what we are all working to achieve and how this will be proven in results.
If you aren’t sure which method would be the right one for you, then this is something we talk about very early on in our process to find out what is right for you and to make sure we are all aiming for the same thing.
If you want to find out more about how we work to prove results, contact us and start a conversation, we always look forward to hearing from you.